On August 9. 1974, news agencies printed an iconic headline on their front page to acknowledge Richard Nixon's resignation as the President of the United States of America.
The then-President was about to be impeached following the ongoing Watergate Scandal, where his administration had been found abusing their power. Rather than facing the humiliation of being removed, Nixon made the decision to voluntarily leave The Oval Office.
That was the most shocking and significant decision of the decade. And, to think that the result of such a long-winding saga was packed and delivered in just two words:
Imagine the impact.
to this day, this piece of copy is still considered to be one of the most iconic headlines to ever grace
Why? It's simple, concise and gets the job done.
When it comes to communicating effectively, less is always more.