Nonna Nerina is an 84-year Italian grandmother who has become pretty famous among travellers and locals in Italy for a simple reason – she's pretty darn good at teaching you how to make pasta.
Over the past 3 years, her pasta teaching skills have convinced people to take the trip to Palombara Sabina, a tiny town about an hour north of Rome. Nonna's homely yet never boring classes have been such a hit that she's had to recruit other grandmas in the village to keep up with the demand.
But then came along 2020's worst surprise - COVID 19.
Italy was hit the hardest. The northern regions were shut down first, and then followed by a nation-wide lockdown. The Nonna experience had to cancel all booking. Nonna and her fleet of elderly help, all highly susceptible to the virus, had to shut themselves indoors.
The Nonna Experience was dead. Or was it?
Not one to let a virus get in the way of her spreading some pasta love, Nonna launched NonnaLive –
her online pasta classes.
You can book a live two-hour, virtual pasta masterclass where you’ll be taken through Nonna’s family recipes using simple ingredients and equipment from a shopping list you’ll be sent a week before class.
Each class is private and a fully interactive experience. You grab your ingredients, hop online and let this Italian grandma take you through the pasta making class of your lifetime.
Considering that NonnaLive is booked out for the next 30 days, it's safe to say that they're doing pretty well for themselves.
Is your business able to adapt and pivot as seamlessly as this?
Learn from grandma.