It's that time again folks. You know the drill:
> Freeze hiring.
> Fire your innovation team.
> Strategy? Get out of here.
> Marketing spends? Make that a good ol' zero.
If there was ever a founders playbook to surviving a downturn, these are often the undisputed rules to
Unless, they're not.
What if downturns are the best time to scale your marketing? With most of the world's population holed
up in their home, what if now is the time to be more innovative and engaging than ever before?
Story time... 'cause we all love a good one
In the 1920s, Post was the leader in the ready-to-eat cereal category. During the Great Depression, they seriously cut back their advertising spend. Their rival, Kellogg's on the other hand, doubled their advertising spend and invested in innovation to launch a new cereal 'Rice Krispies' (love them!).
How did that work out?
Kellogg's profit grew by 30% and had become what it remains today: The Industry dominant player.
What if an offensive approach to marketing and advertising could cement your brand for decades