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SATS APPLICATION- A CRYPTO WALLET IN NIGERIA

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(01)
challenge

Build the world's most trusted marketplace for talent and democratize opportunity.

Andela is led by the belief that brilliance is evenly distributed, but opportunity is not. To realize their vision for global change, Motto unlocked big-picture brand thinking at the leadership level. We moved them away from an undifferentiated brand to a modern brand that could help Andela grow and self-actualize.
(02)
THE FISHHOOK approach

Our unique brand-building process led Andela to market with confidence.

Laying the foundation of a brand requires a methodical process. The Motto Method® has been honed and proven over 17 years to ensure the dots strategically connect. For Andela, our process gave voice to the vision, revealed a stronger position, and set the foundation for success.

How we helped solve this problem

(01)
Strategy
A clear way method to break up your audience in marketing campaigns.
(02)
Messaging
A deeper understanding of the pain points, barriers, needs and wants of your customers.
(03)
Ideas
A playbook of messages, hooks and offers you can use engage your audiences.
(04)
channels
A list of marketing channels and campaign ideas you can use to drive traction.
“FishHook has been instrumental in us growing 20% week over week and creating correct customer acquisition journeys.”
Vivan Puri, Co-founder, WorkNetwork
Vivan Puri
Co-Founder, WorkNetwork
…absolute master of the modern marketing landscape.
YUERAN YUAN, Co-Founder, Hopscotch Health
Yueran Yuan
Co-Founder, Hopscotch Health
Their expertise in growth marketing is evident from their approach…which is rare to find.
Image of INDER RAJ SINGH VIRDI Founder, NextWeave
Inder Raj Singh Virdi
Founder, NexWeave
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